A Singapore studio built for brands with a point of view
MarketStrike is a small, senior brand and content studio in Tanjong Pagar. We work with founders and marketing leads who know the story they want to tell but don’t yet have the operating system to tell it every week.
Home About
Founded on the belief that brands are built in the middle of the funnel
MarketStrike was founded in 2019 by two former in-house content leads and a creative director who’d spent the previous decade launching magazines, documentary series and consumer brands across Southeast Asia. We kept meeting founders with a remarkable point of view and no way to publish it — and marketing teams who could ship one great launch, then went dark for six months waiting for the next one.
We opened above a bakery on Peck Seah Street with one editor, one designer and a rented camera. The bet was that brands don’t need bigger campaigns; they need a smaller, more consistent editorial voice. That first year we ran the same three rituals for every client — a Story Sprint, a monthly writers’ room and a quarterly content refresh — and the ones that stayed with those rituals compounded.
Today MarketStrike is a full-time studio of fourteen storytellers, all in Singapore, working with roughly a dozen brands at any one time across DTC, hospitality, B2B software and lifestyle. We are still on Peck Seah Street; we still start every engagement with a Story Sprint; and we still cap the number of clients on purpose so senior time never gets diluted.
Six studio principles
Studio-wide beliefs that shape which briefs we accept, how we structure engagements and when we say no.
Point of view first
We only take on brands that have an unfashionable opinion about their category. Everything else is craft — but without a point of view, craft has nothing to carry.
Cadence beats campaigns
One large campaign a quarter almost always underperforms a steady weekly drumbeat over the same period. Our engagements are designed around the drumbeat first, the campaigns second.
Everything is a system
We deliver brand books that operate like software: message map, voice matrix, visual grammar and use-case examples that a junior team member can copy on their first Tuesday.
Local specificity
Content that lands in Singapore feels local — food, MRT stops, HDB corridors, hawker jokes. We resist the temptation to run generic ASEAN copy through every channel.
Small rooms, real feedback
Our writers’ room is capped at eight voices. Every draft gets read aloud. Nothing ships without a second-pair set of eyes and an on-brand-voice sanity check.
Own the archive
Every asset we make is yours: source files, raw footage, transcripts, image rights, editorial calendar. When the engagement ends you keep the entire content library and the operating rituals that built it.
Studios, not vendors
Every engagement is staffed as a small studio pod: a studio director, a lead editor, a designer and a video producer, plus rotating access to our earned-media lead. The pod sits in a shared Notion space, joins your Monday marketing meeting and is measured on brand outcomes, not just deliverables.
Because craft is the constraint, we cap the studio at twelve concurrent clients. If our calendar is full we’ll say so honestly and refer you to peers we’d hire ourselves. Every new brief is reviewed by our studio director before it’s accepted so we know we can staff it with senior craftspeople.
Once a quarter we open one seat in our Signal Fellowship, a six-week programme where a first-time content lead at a Singapore-based startup shadows a live studio pod. It’s a small way of paying forward the mentorship the founders of MarketStrike received when we were starting out.
