The questions founders ask before briefing us

Start with a Story Sprint if your positioning still feels fuzzy or your team keeps rewriting the same paragraph. Move to a Brand System if the story is clear but the identity, voice and messaging assets don’t yet exist. Choose the Content Engine Retainer only after Sprint and System are in place — that’s when a monthly cadence actually compounds.

A Story Sprint runs three weeks from kickoff to positioning readout. A Brand System takes six to eight weeks depending on category depth. Content Engine retainers are a rolling three-month commitment with a monthly editorial cadence, renewed by mutual agreement. Rush timelines are possible — ask us before you sign off on internal dates.

Sprint and System engagements are fixed-price in Singapore Dollars and quoted after a discovery call so we can size scope against your category. Content Engine retainers are billed monthly with a defined cadence of deliverables. Media buys, third-party talent and production expenses pass through at cost with no markup.

While a retainer is live, we don’t take on a direct category competitor in the same market. Sprint and System engagements are shorter, so exclusivity is discussed only when relevant. We’ll always tell you before we accept work that could raise a conflict, and you have first refusal.

On sign-off and payment, all final deliverables — positioning, brand system, editorial calendars, video masters, audio masters and raw footage — transfer fully to you. We keep a permanent right to feature anonymised versions in our own case work unless your contract specifies otherwise.

Every engagement includes two structured revision rounds on strategic deliverables and one round on final assets. Beyond that, additional rounds are billed transparently at our studio day rate. We push back when we think a revision weakens the work — but the final call is always yours.

Our editorial base is in Tanjong Pagar, and we shoot regularly across Singapore, Bintan and Bali with a trusted network of directors, DPs and audio engineers. For long-form documentary work we can travel with your team; travel and per-diem costs are itemised clearly in the proposal, so nothing appears unexpectedly on the invoice.

Yes — that’s often our favourite way to work. Our studio slots in as an embedded editorial partner: we run the story rooms, shape the calendar and produce the tent-pole assets, while your in-house team handles distribution, community and paid amplification. We’ll train your people on our editorial method as we go.

We collect only what we need to run the engagement, and we store strategy documents, transcripts and edit files in access-controlled workspaces limited to the pod on your account. Full details are in our privacy policy. You may request handover, correction or deletion of any record at any time by writing to our studio address.

Content Engine retainers can be paused with 30 days’ notice and resumed within twelve months at the same rate. When it’s genuinely time to wind down, we run a two-week handover: brand book, editorial system, asset library and every live template packaged for your in-house team — no lock-in, no cliff.