A Singapore brand and content studio for founders who want a living story, not a one-off campaign.
Story systems, cultural instinct and content that keeps compounding.
MarketStrike is a brand and content studio built for the middle of the funnel — the long, unglamorous stretch where a brand either becomes a household name or fades back into the noise. We help founder-led companies in Singapore and ASEAN turn a strong point of view into a steady drumbeat of stories, formats and rituals their audiences actually look forward to.
Every engagement starts with a Story Sprint: two weeks where we sit with founders, customers and community members to distil what your brand really stands for. From that spine we build a twelve-month editorial calendar, a signature content format and the operating rituals that keep it alive when the launch buzz fades.
We are not a full-service agency, and we don’t plan to be. MarketStrike focuses on the three practices that decide whether a brand becomes part of the conversation: identity, content and community. Every engagement is scoped around one of them, or a sequenced combination of the three.
Naming, positioning, voice, visual identity and story spine, delivered as a working brand system rather than a static deck. We hand over a “brand you can operate” — message map, voice matrix, visual grammar and a set of examples the rest of your team can actually copy on a Tuesday morning.
We run a monthly content engine: three long-form pieces, a weekly newsletter, ten short-form videos and the social cutdowns that go with them. Editorial planning, production, edit and distribution are all handled by the same studio team, so tone, cadence and craft stay consistent as the library grows.
Community rituals, creator collaborations and Singapore-first PR programmes designed to compound. We stage events, prep founders for the podcasts that matter, brief local journalists and turn every published story into a content asset that keeps circulating long after the media window closes.
Month one is discovery: a fortnight-long Story Sprint of founder interviews, customer conversations and category audits, ending with a written brand spine and a twelve-month editorial calendar. Month two we hire in your voice: sample videos, signature format pilots, one long-form pillar and a newsletter cadence go live, all produced by our in-house team. From month three onward the studio moves into a steady editorial rhythm — weekly writers’ room, monthly performance review, quarterly content refresh — while our community lead runs the earned-media programme and prepares founders for the interviews, panels and stages that matter for your category. By day ninety the brand has a living voice, an audience that recognises it, and an editorial engine you could hand to a first in-house editor tomorrow.
Words from founders and marketing leads currently building with the studio.
Our brand went from “another logo” to something customers quote back to us in DMs. That’s the shift MarketStrike delivered.
We finally sound like one brand across three properties. The editorial calendar alone paid for the engagement in the first quarter.
They turned my rambling founder monologue into a proper newsletter, a podcast series and a story spine our sales team quotes daily.
The questions founders and heads of marketing ask us most often.
Tell us a little about your brand and where the story stalls — we’ll recommend the right starting point within one working day.
Read the full FAQBoth, in different formats. New brands typically start with a Story Sprint and Brand System; established brands usually engage us for a rebrand refresh followed by a content engine retainer.
Long-form articles, newsletters, podcasts, short-form video (vertical + landscape), photography, motion graphics and social carousels. Print and OOH campaigns are handled through trusted partners.
Each engagement is scoped around brand outcomes — unaided awareness, direct traffic, community depth, share of category conversation — alongside content-level KPIs like completion rate, saves and inbound enquiries.
Yes. Many partnerships begin with a two-week Story Sprint or a one-off signature launch. If it’s a fit on both sides, we then design a longer-term studio retainer.
Send us a short brief through the contact form. Our studio director reads every enquiry personally and replies within one working day.