Selected Engagements

Studio stories from recent client work

Every engagement runs under strict confidentiality, so the stories below are anonymised. The situations, methods and outcomes, however, are exactly as they happened — drawn from the editorial rooms and community programmes our studio still runs today.

Home Work

Healthcare clinic interior with warm daylight and patients waiting
Healthcare · SG-headquartered group

A specialist clinic group turned patient stories into a signature content channel

A Singapore-based multi-clinic group in specialist healthcare had a strong medical reputation but a website that read like a product catalogue. We ran a Story Sprint with four founding physicians and eight patients, and rebuilt the brand around a clear point of view: care as a long relationship, not a single visit.

Over the following two quarters our studio produced a monthly patient-story podcast, a weekly clinician newsletter and a library of short-form videos, all filmed in-clinic. Direct traffic doubled, unaided brand mentions in local health publications rose sharply, and the group’s intake team reported that most new patients arrived with a specific story or clinician already in mind.

2xDirect site traffic
34Patient-story episodes shipped
+62%Named-clinician intake
Boutique hotel lobby with warm evening lighting and a barista at work
Hospitality · Three-property group

A hospitality group unified three properties under one editorial voice

An independent hospitality group operating three properties across Singapore and Bintan approached us with three Instagram accounts, three tones and three sets of guests who barely realised the properties shared owners. We ran a six-week Brand System sprint and rebuilt naming, voice and visual grammar so each property could speak in its own accent while sharing a family resemblance.

Then our Content Engine pod took over: one shared editorial calendar, one newsletter, one signature travel-story series and quarterly guest-photographer residencies. Twelve months in, cross-property guest bookings had grown 3x, and the newsletter had become the group’s single largest source of direct reservations.

3xCross-property bookings
1Newsletter — direct-booking channel
4Photographer residencies staged
Modern manufacturing facility with clean lines and daylight
Manufacturing · Regional B2B

A regional manufacturer relaunched with a purpose-led brand story

A second-generation manufacturer serving industrial clients across ASEAN wanted to stop being seen as a low-cost commodity supplier and reposition around sustainable production. We ran a Story Sprint with three generations of the founding family and eleven long-standing customers, and surfaced a purpose narrative the family had been living but never articulated.

Our studio then designed a new brand system, produced a short documentary series across three plant sites and staged a launch event in Singapore attended by press and industry buyers. Twelve months later, inbound enquiries from sustainability-focused buyers were up 4x, and the founder was chairing an industry working group on responsible manufacturing standards.

4xSustainability-led enquiries
3Documentary episodes shipped
1Industry working group founded
Diverse studio team collaborating in a bright Singapore loft
B2B software · Founder-led

A founder-led B2B built a podcast that filled its sales pipeline

A founder-led B2B software company had a strong-willed CEO whose long-form LinkedIn posts consistently outperformed every paid campaign the team ran. We ran a Signature Campaign built entirely around that voice: a fortnightly podcast interviewing procurement leads, a companion newsletter and a set of short video cutdowns of the CEO answering audience questions.

Nine months in, the podcast was the top-cited channel by new enterprise prospects on discovery calls, average deal size had grown 32%, and the CEO no longer had to book press outreach — journalists were requesting interviews directly. The team retained our studio on a Studio Retainer to keep the editorial engine running while they scaled.

+32%Average deal size
26Podcast episodes shipped
1Studio Retainer signed for year two

Could yours be the next studio story on this page?

Start a conversation